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7 OCTOBER 2014—


Swinburne University of Technology presents ‘Brands in the environment: From the material to the immaterial’

Free! Tuesday 18 November 2014, 6.30pm-7.30pm

Tuesday 18 November 2014, 6.30pm-7.30pm

Discover the role of architecture and design in modern city life, firsthand from the people who are making Melbourne vibrant. In this MTalk, hear Dr Flavia Marcello and Bridgette Engeler Newbury—both leading researchers at Swinburne University—discuss the evolution of brands, branding and branded environments. Tracing a path from the shopping arcades of nineteenth-century Paris to the spaces of today that are the interfaces between global ideas and local actions; exploring how brands have developed from something burned on cattle’s skin into symbols of desire full of status and emotion; engaging people in a series of conversations through material and immaterial experiences.