Kloke focuses on innovation, attention to detail, fit and genuine quality. Established in 2011 as a women’s and menswear brand, it endeavours to deliver high-quality functional garments with an emphasis on cut, construction, detailed finishings and the use of durable materials. Superior fit and comfort for the end wearer is at the forefront of the design practice, while its name is a derivative of the word ‘cloak’: something that covers or conceals; to disguise; to hide.