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7 OCTOBER 2014—


U-P is a creative studio that places design and research at the forefront. Led by Paul Marcus Fuog and Uriah Gray, U-P is headquartered in Melbourne with a satellite studio in New York City. U-P specialises in brand and identity development, graphic design, photography and moving image direction. Clients include Aesop, Areaware, Broached Commissions, Hotel Hotel, The New York Times and the Victorian College of the Arts.