As Victorian Government Architect from 2008 to 2014, and as the inaugural Government Architect in Western Australia, Geoffrey London advised and advocated for high-quality design in the built environment. He is a Winthrop professor of architecture at the University of Western Australia, as well as a professorial fellow at the University of Melbourne, and a past president of the Western Australian chapter of the Australian Institute of Architects (from which he has received a life fellowship). As well as consulting on numerous architectural and urban design projects, Geoffrey has served on, and acted as chair of, many design award and competition juries.