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7 OCTOBER 2014—


Alex and Georgie Cleary

Founded and designed by brother–sister duo Alex and Georgie Cleary, Alpha60 is synonymous with Melbourne fashion. Since launching in 2005, it has grown into a unique, inimitable label known for its fresh take on classic styles and cuts, and its achievements and accolades have been many and varied: from solo shows at Australian Fashion Week to showrooms in both Paris and London, and collaborations with Sportsgirl, ASOS and Polaroid. With eight boutiques across Melbourne, Sydney and Perth, Alpha60 stays true to its motto: ‘Keep your feet on the ground and your head in the clouds’. We’re proud to have Alpha60 design our MPavilion uniforms.